Jan Miner just passed away. You probably don’t know her name, but she played Madge in the Palmolive commercials for 27 years.
Try to imagine, just for a second, a new product launching on TV and becoming successful… and having that success be so profound that it could support the same spokesperson for 27 years.
Inconceivable. Yet it appears that’s what most advertisers continue to shoot for.
More than half a thousand people, organizations and companies have already been nominated to appear (for free) in my new ebook, coming out in May. You can check it out at: BULLMARKET 2004 :: COMPANIES THAT CAN HELP YOU MAKE THINGS HAPPEN
The last two in January were terrific, so, by popular demand, I’m announcing a new seminar for March 25th.
If you send an email to sethgodin@yahoo.com (with the word PRACTICAL as the subject line) I’ll be delighted to point you to my seminar-only blog which will give you all the details.
The seminar lasts about 6 and a half hours and is designed to take you (and others from your company or organization) through a process that leads to lasting change… and gets you to the point where you can solve your own problems. The focus is on ideas, idea diffusion, brands, marketing, persuasion and web design. Mostly it’s about how to turn your group into a Purple Cow.
There’s a 100% money back guarantee, but no one has ever asked for a refund.
The fee is $1,000, which includes you and a colleague. Bring your boss too if you can. Space is really very limited, so I’m unable to grant discounts. If you paid for the last seminar but were snowed out, you get to come to this one for free!
Have you ever noticed that whenever people take a Polaroid picture (even professionals), they shake the film a little bit before they peel it?
In fact, I’ve never seen anyone NOT shake it.
Where did shaking start? How did we learn to shake? How does one person learn about shaking–from someone else?
Anyway, all that was answered today: CNN.com – Polaroid warns buyers not to ‘Shake It’ – Feb. 17, 2004
Virus writers are always anonymous.
Vicious political lies (with faked photoshop photos of political leaders, or false innuendo about personal lives) are always anonymous as well.
Spam is anonymous.
eBay fraudsters are anonymous too.
It seems as though virtually all of the problems of the Net stem from this one flaw, and its one I’ve riffed on before. If we can eliminate anonymity online, we create a far more civil place.
How hard would it be to do?
What if the five leading search engines all agreed to create default setting that only searched pages that weren’t posted anonymously? You could always opt to search the larger, seedier web, but most users wouldn’t want to do that. Google news could skip the anonymous news feeds as well. Authentication wouldn’t be particularly difficult—it’s really hard to get an anonymous credit card, for example, so a fee of $20 or $30 a year ought to make a certification agency awfully happy.
What if the leading mail programs had a simple method to block all anonymous incoming email? In this case, the easy way to guarantee that email isn’t anonymous is to sell stamps for a tenth of a cent each. The average user might have to pony up $2 a month—and all that money could go to fund the work I’m talking about.
It’s ironic that we’ve set up two very different standards for our trust. In the real world, we’re skeptical of strangers. At the supermarket the other day, someone picked up my favorite brand of olive oil. I waxed on about how great it was, and of course, the shopper put it back and bought something else instead. Online, however, we’re happy to believe whatever image someone sends along, or buy something from a spammer.
As part of the PR push for my new book, the PR firm is looking for a few organizations that have been impacted by Purple Cow. If you’ve got a neat story to tell about how you put the Purple Cow ideas to work, and you want some free publicity, here’s what you can do:
Write a note to Erin Hollrah at erin.hollrah@warschawski.com.
Tell her your:
Name
Title
Name of organization/company
Contact information (email and phone number)
Agreement to be contacted for interviews
How you’ve used Purple Cow ideas to impact your job, your business or your organization.
I can’t promise anything, of course–it’s not me, it’s them. But if you want to take a shot at it… thanks.
My new column in Fast Company (on newsstands now) appears to have hit a nerve. I’ve gotten more mail in the last two days than in the last few columns combined.
The question that a lot of people are asking is, “when’s the new book coming out?” This makes me quite happy, as I’m sure you can imagine. I’m delighted to tell you that it’ll ship in about ten weeks. I’m also pleased to tell you a secret: the first press run (and JUST the first press run) comes in a collectible package. (more on this soon).
I subscribe to a bunch of Jim Leff’s newsletters. ChowNews – The ChowMarket. You should too.
Put aside the amazing food (don’t, but imagine you did), and you can discover all sorts of stuff about ideas and marketing. From today’s note:
MASS PRODUCED PERSONAL TOUCHES AT STARBUCKS
I can’t believe I never noticed this before. Michelle Maratto writes in:
“In Starbucks they have “blackboards” with homey things written on them like “Just in: Mocha Java Sumatra Latte…” with little tea cups drawn on there. Something like that.
“But if you look – it’s not really a BLACKBOARD — it’s a pre-made, probably mass-produced sign! No one who works there took out some chalk and wrote that on the board!”
This year, online spending on ads eclipsed that for radio. (In the UK)
Imagine that.
MarketingWonk: U.K. Pumping More Quid into Online than Radio
It’s possible that this link is wrong, though.
Check this out:
UK Interactive Ad Growth Overtakes All Other Media
Then, just as I’m starting to understand that the secret lies in the ability to message my network, Brad sent me a note pointing me to Orkut’s IP policy. Basically, they own every word we write: The Register.
It makes it hard to imagine getting the critical mass that’s needed. It’s also a silly way to start the brand, since the value of this information is low, but the cost to the user is so high.
