It’s apparently the newest thing. I just got off the phone with one CEO who’s itching to start, and read an email from another who just did.
Here’s the problem. Blogs work when they are based on:
Candor
Urgency
Timeliness
Pithiness and
Controversy
(maybe Utility if you want six).
Does this sound like a CEO to you?
Short and sweet, folks: If you can’t be at least four of the five things listed above, please don’t bother. People have a choice (4.5 million choices, in fact) and nobody is going to read your blog, link to your blog or quote your blog unless there’s something in it for them.
Save the fluff for the annual report.
October 26, 2004
“I’ve worked out a series of no’s. No to exquisite light, no to apparent compositions, no to the seduction of poses or narrative. And all these no’s force me to the “yes.” I have a white background. I have the person I’m interested in and the thing that happens between us.”
Richard Avedon
Do you have a no?
October 25, 2004
Publishers Lunch points us to:
Amazon.com: Books: Election 2004: How Bush/kerry Won…
Is it risky to sign up and announce a book about the election weeks before it actually takes place? Risky to do a book that assumes the underdog won?
Of course not. It’s risky NOT to.
What are you doing that’s risky?
[yikes, the link is down. I guess Amazon wasn’t ready to be that safe…]
October 22, 2004
So, I flew round trip to Toronto from New York yesterday.
In New York, they x rayed my shoes but ignored my digital clicker, cell phone, digital camera and assorted electronics. They also made me take off my suit jacket.
In Toronto, they ignored my shoes but took apart my clicker. They didn’t care about my jacket.
On the plane from New York, they said it was fine to use cell phones as soon as we landed.
On the plane from Toronto, they insisted we not use our cell phones, even though we were on the runway for twenty minutes.
So, which is it?
One of the illusions members of the reality-based community labor under is that there’s a right answer. That if you do X and Y, you’re most likely to get Z.
This sort of rational thought certainly makes it easier to plan.
I’m rapidly coming to the conclusion that in fact, many complex problems don’t have obviously correct answers.
My best takeaway from this insight is to pursue answers that are inexpensive and easy to test. That becoming hysterical when one particular superstition is hard to implement is ridiculous.
Most of all, being serious about a superstition is not the same as being serious about the problem at hand. We shouldn’t minimize our marketing (or security, for that matter) challenges, but we ought to lighten up a bunch about the untested beliefs we bring to the table.
Why weddings?
Why this sort of humor?
I have no idea. I wish I understood the mechanism better.
eBay item 5527273221 (Ends 23-Oct-04 12:12:44 BST) – 2 invitations to a wedding I don’t want to go to (via Lecky)
October 21, 2004
If this wasn’t true, you wouldn’t believe it.
I needed to store a bunch of stuff as I move my office (the new office, no surprise, is months behind schedule). I went to one of the handy new storage companies (Public Storage), answered all their questions and got this response (click to make it bigger).
That’s right. They don’t service my area. Their solution? I should move, then try again.
“Honey, we need to move to Florida!”
“Why?”
“Because we can’t store our stuff here in New York.”
“Oh.”
To be fair, I called the number they asked me to call. I spoke to Cheryl, who was very friendly. I read her the message. She said, “Oh no, we don’t serve your area.”
“Why,” I asked, “did they want me to call you then?”
And her answer, which is priceless, was, “So we could officially tell you.”
October 19, 2004
A classic article worth a look: ChangeThis :: The Talent Myth
akiba.sorobangeeks.com via Gizmodo.
Yes, these are USB flash memory units.
Dave Lennox is the guy whose voice answers the call handling center at Lennox. He also appears in their ads. “Hi! I’m Dave Lennox!”
Dave always talks in exclamation points.
I just discovered that Dave Lennox died more than fifty years ago. That he’s an actor. That there is no Dave Lennox.
Contact Us :: Lennox International Appropos to my previous post, the number you call to reach Lennox (only a couple clicks down on their site) starts with the eponymous Mr. Lennox answering your call. Very quickly, though, you discover that this isn’t really Lennox, it’s an outsourced call center that can only do one thing… tell you where your nearest dealer is.
So, first they lie about Dave, then they lie about contacting them.
I still don’t get it. Maybe one day I will.
October 14, 2004
You’ll hear more about this from me closer to January once the embargo is lifted, but I think you should pre-order this right now: Amazon.com: Books: Blink : The Power of Thinking Without Thinking. Malcolm Gladwell (he of Tipping Point fame) has done it again.
This is a subtle, powerful book about first impressions and the way we make decisions. It completely changed my thinking about a number of things and inspired the new book I’m playing with.
I know it’s unusual for me to come right out and endorse a book like this, but Malcolm’s latest is that good.
