It always seems to break when you least want it to. If you’re trying to get to my book on Amazon, the red box on the top left might not work so well. You can try this instead:
Link: Amazon.com: Books: All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World.
Sorry for the hassle… trained teams are working around the clock to fix it. Actually, it’s one hard working guy in North Carolina, but still.
My new book (Seth Godin – Liar’s Blog) ships this week, and I can’t help it, I’m nervous about whether people will get the ideas I’ve stuffed inside of it. I’m also nervous about whether those ideas will spread, but that’s a whole different type of nervous.
If I go to Technorati and search (Technorati: Search for all marketers are liars) I find more than 200 different published opinions about the book. instantly. For free. This is before the book even ships!
Are you doing this for your products? Your issues?
No, the blogosphere isn’t always right (it’s only right when it agrees with you, of course). But there’s so much feedback, and much of it is in great detail. Technorati announced today that they just added blog #10,000,000 to the pile. You can filter out the junk and you’ll still be left with relevant insights that you can take action on.
A friend who is a senior Bizdev person at one of the big TV networks was delighted when I told her about the ability to to turn the megaphone backwards. Worth a look.
I posted my new ebook yesterday (Knock Knock), and I’m totally blown away by the response. Who knew? Thanks for your incredibly quick ordering skills!
If you want to make some money on the ebook, the Payloadz affiliate program will pay you half of what you get… quick cash for your blog if you’re interested. Here are the details: PayLoadz – Sell Digital Goods with PayPal.
And now the Net makes it easy to find yours. Thanks to Ben Tanen for the link:
My new ebook is ready.
It’s called KNOCK KNOCK, Seth Godin’s Incomplete Guide to Building a Web Site That Works. It costs $9 and you can buy a copy by clicking this handy button:
Yes, it costs $9, or you can get it for free. Actually, you can get it for free two ways.
You can get it for free by purchasing two copies of my new book from 800 CEO READ. If you call them (I’ll give you one guess what their phone number is) or order it online, they’ll send you a secret URL where you can get the 41 page ebook at no charge. Get the book here: 800CEOREAD.com – All Marketers Are Liars. Alas, this offer doesn't apply if you bought the book somewhere else or because of any other technicality you can dream up. If you want the ebook for free, then you need to buy two copies of LIARS starting now… they'll send you the secret link.
You an also get it for free if you wait until September, when I post it on my site. But that’s a very long time to wait, isn’t it?
So, to review the bidding:
Get the book for free by buying two copies of LIARS:
800CEOREAD.com – All Marketers Are Liars
Ramit Sethi points me to: New eBay Stores Logo.
This is astonishing big company doubletalk. First, that they’d change the logo at all, second that they’d study it so much, third that they’d bother telling anyone about it, and last that they’d write this much.
Talk about being afraid (of criticism). Here’s the riff:
eBay Stores is getting a whole new look!
We will soon be replacing the existing eBay Stores logo with a new eBay
Stores logo. The change will take effect on the U.S. eBay site in June
and on all international eBay sites in July.
The new logo is made up of the
eBay logo and the word "stores" in a new, professional-looking,
easy-to-read typeface. It is followed by a graphic of an open door,
layered on top of multiple doors.
The decision to redesign the
eBay Stores logo was based on Community feedback and extensive buyer
and seller research that was done during the past year, where we found
that that existing red tag logo inaccurately reflected what an eBay
Store is today. With this in mind, we decided it was time to replace
the "red tag" logo with a new brand identity that better reflects what
Store sellers and buyers tell us is a key part of their Stores
experience: opportunity, trust and convenience.
We understand that this new symbol for
eBay Stores can be interpreted in many ways. Our interpretation is that
the logo communicates openness and trust, inviting shoppers to come
inside and take a look. For sellers, it means opportunity to build and
grow your business on eBay and for buyers the convenient opportunity to
find the items that you’ve been looking for. Finally, the multiple
doors represent the many businesses that make up the eBay Stores
community. We hope that this will resonate well with existing eBay
buyers and sellers as well as visitors who first come to eBay.
We recognize that the upcoming
change may cause disruption to your business as you start to
incorporate the new logo into your eBay listings and Store. Please be
assured that we received and incorporated input from many eBay
community members before making the decision to change the logo. To
ease the transition for existing eBay Stores sellers, we are providing
the new logos for you to download so that you can begin updating any printed materials, listings or other collateral pieces well in advance of the change.
I meant it in the greek sense, not the sports one.
See the interview here: Apple Matters.
Edmundo Ruiz points us to: Geek on Stun: HD Allard.
What happens when a nerd tries to tell a different story? Here’s HD Allard, from Microsoft, transforming himself into a media mogul.
Yes, it’s just a story. Same guy, different hair. And there’s no doubt in my mind that the new look gets a very different response than the old one would have.
If your organization the only?
The only all-rock radio station in Hempstead?
The only organic bakery in Toledo?
The only church that offers its believers true salvation?
The only magazine that brings readers a particular type of story?
The only consultant that can teach people how to increase a certain type of productivity?
A few years ago, the walls of only started to crumble. I can buy organic bread online, or frozen, or pick some up at the Whole Foods Market. I can tune into music ten different ways. I can learn everything I want to learn without ever subscribing to a magazine ever again…
Only is very comforting. Only eliminates competition, provides price insulation and improves the status of my ego. Only, alas, is in short supply these days.
The challenge of being remarkable is being fast enough and brave enough to embrace the new, not just to rely on being the only.
Michael Duffy rates 2,767 winery web sites on effectiveness. He then sells a customized report to any winery that cares to pay for it. Home Page – The Winery Web Site Report.
This is the new sort of non-fiction publishing model that is going to demolish the old one (at least from an economic point of view). At $500 a copy, the report is almost certainly worth the money. And at $500 a copy, a customized overview is also quite profitable for the author. And finally, at $500, it’s an effective calling card that builds his business among a (very small but important to him) target market.
In an earlier time, you’d publish a book on the topic, wait a year for it to come out, reach 10% of the possible audience and lose money in the process. I love the idea that a big part of the report is customized. Not hard to do, worth a lot more.
PS I wonder if someone is doing wine labels, not just wine sites. Wine labels are as important as book covers.
