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Winging it

Tech and culture have enabled a new sort of informality. Not simply the end of suits and ties and heels at work, but the office itself is fading away.

But there’s a difference between being informal and being in such a hurry to get to the next thing that we don’t take this thing seriously.

I recently had a sales call with a software consulting firm. The person who organized the call joined from his car. While driving.

The artifice of sitting at a desk, having good lighting, wearing a smock, writing a memo instead of making stuff up as you go along, looking people in the eye, quoting your sources, measuring twice not once, showing up on time, doing the reading, showing your work… these are signals. Not just signals to the person you’re working with or persuading, but signals to yourself.

It’s easy to misunderstand the idea of agile and the minimum viable product. We shouldn’t forget that the unspoken rule is: Don’t ship junk. We send a message to the market when we’re in such a hurry that we don’t put in the care and focus needed to do great work.

Getting more boxes checked simply leads to having more boxes checked. If we’re here to make a difference, we often get there with better, not with more.

Find the others

New years bring resolutions, but those resolutions rarely stick. Creating change is difficult, and it’s hard to do it alone.

New years remind us that we might need a better strategy. A philosophy of becoming, a clear vision on where we’re going (and why).

Here’s an invitation to make a commitment, and to turn January into the foundation for the progress we seek to make.

Beginning January 4, we’re organizing a community of practice, a group of people engaging online toward better.

Buy two copies of This is Strategy in any format this week and you’re invited to join a four-week sprint on purple.space. It will include access to the Strategy online course as well as several other video-based courses (usually worth $600 or so) and there are no upsells or hustles. I’ll be running several live QA zoom calls and there is peer to peer coaching as well.

Simply people coming together to do the work.

The sign up form is here. It closes in a few days and space is limited, I’ll close the form once we’re full. Come if you’re ready.